Deano’s answer to: “Which option is more important for a dating site: an advanced search engine or a superior matching algorithm?”

From whose perspective?

For daters: 

"Advanced Search Engine" might have the edge, as the perception that they can easily filter/target their search across the thousands or even millions of daters in a given site's database may increase their likelihood to join and/or pay a premium to use the site.

For the dating company: 

A "Superior Matching Algorithm", which demonstrably and verifiably resulted in more successful dates/hookups/relationships/marriages (depending on the site's niche/vision) would be a critical technical victory over a field of competitors who do not currently release detailed statistics.

Either way, at least in the near term, it is unlikely that EITHER would produce a significant upheaval in the online dating industry, where advertising dollars spent seems more correlative with marketshare and revenue.

My own opinion is that both are still great goals for a new/smaller online dating company to pursue, as both types of technology could potentially be re-used/licensed outside the dating sphere… But it's likely that some other factor (mobile app, new site niche, security event) will result in greater overall changes to the dating landscape.

Which option is more important for a dating site: an advanced search engine or a superior matching algorithm?

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