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Author: Deano
Deano’s answer to: “When will QR code readers become standard on iOS and Android, or will they ever?”
It's not a question of "QR Code Readers" to me, but rather "semantic/contextual photo analysis" being applied to the default photo apps…
Basically, being able to:
- pick out text on signage,
- scan QR and barcodes,
- perform facial recognition,
- even identify specific location/orientation of the photo in real space (given enough information)
should all be included as defaults, and probably will be, eventually. We're just at the very leading edge of tricorder technology, but it's now at least possible to see how we get there.
As for timing, I'd say most of the above could be done today as third party apps, realtime processing of photos and video needs a little time to expand downmarket enough to make it "defaultable" across most consumer phones. Call it, conservatively, another 3-4 years from now.
When will QR code readers become standard on iOS and Android, or will they ever?
Deano’s answer to: “How can Printing Press fight the war against Digital Publishing and E-books?”
How can it fight the war, or how can it win?
It's doing a bang-up job fighting at the moment. It just still lacks a tactic or strategy that could result in any kind of stalemate/truce/draw, short of global catastrophe destroying the Internet.
There are no fundamental differences between print and music in terms of how the businesses are run. The markets are going more digital, more direct, and at times with fewer middlemen. That the analog forms of both are made largely irrelevant for the average consumer seems inevitable, though that's over a much longer term for printed materials than most technophiles would prefer.
How can Printing Press fight the war against Digital Publishing and E-books?
Deano’s answer to: “I have a personal email address (@mydomain.com) linked up to my GMail. I can send from it from web, but not from iPad’s email app – can I change this?”
Here's what you do:
- Setup a new account in Mail for your Gmail account, either as a Gmail account, or preferably using the Google-as-Exchange install method described here: http://www.powercx.com/iblog/ide… (Make sure to use the whole email address as your username, instead of cutting it off as you would with a standard gmail account)
- Send mail.
If you don't also want to check mail, or you want to set up a "send only" account, you just need to use fake entries for the receiving mail servers, and then use authenticated SMTP to your desired account(s)… You'll get an annoying error every time your iPad checks mail, but it'll work (I do this for my 4 domain aliases, and it's at least tolerable, if incredibly inefficient).
Deano’s answer to: “How is Color going to make money?”
They aren't going to get to the "money making" part of the equation. Not the way they're going, anyway.
Off the top of my head, the obvious moneymakers are:
- low-res photo access for other's photos, upsell highres to attendees
- licensing event photos to media organizations, venues, conferences, etc (if users get the fat cut, this would actually be a great reason to always shoot with Color)
- sell photo packages to non-attendees (get all the photos from the U2 concert/Royal Wedding/etc)
- incorporate location-based video/photo cams, provide access to say apartment residents to see their "front door cam" from their iphone, charge property managers. Let nightclubs share what's up in their location, etc.
- Contests – Doritos "find the mystery flavor bag in San Francisco", with daily hints, etc… Get people out and moving to burn off those Dorito-cals. People in close enough proximity can "find" the bag, win prizes, etc. Charge for the sponsorship/advertising.
None of these are "Color Ready" opportunities with the existing featureset, but the basic idea is adding the following things to create monetization ops:
- flexible timeline for photo access (see pics taken before you got to the venue)
- flexible location limiters for photo access (see photos from other locations)
- privacy controls (restrict access to some streams by Color login/location/timespan)
- partnerships and/or API (to allow specific creative campaign uses/device tie-ins)
- non-human users (municipal/venue cameras, brands-as-users, etc)
Most of the above are not hard programming challenges in and of themselves, though the non-technical requirements definitely would take time and lots of effort to pull off. Especially with such a black eye in the media already.
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